This project focused on developing a fresh art direction for Chandler Moore’s album Feelings. As part of the creative process, I designed and produced a visually dynamic lyric video for one of the album’s standout tracks.

The goal was to translate the emotional depth and essence of the song into a compelling visual narrative. By blending typography, motion graphics, and evocative imagery, the video enhances the listener’s connection to the music while reinforcing the album’s overall aesthetic.

• Concept Development & Art Direction – Established a cohesive visual identity aligned with the album’s tone.

• Motion Design – Crafted smooth, engaging motion graphics that complement the song’s rhythm and message.

• Typography Design – Used expressive typography to mirror the emotional weight of the lyrics.

The final lyric video serves as both a promotional asset and an immersive visual experience, elevating the album’s storytelling through design and animation.