Savage X Fenty (@savagexfenty on Instagram) is an inclusive and empowering

Remember the excitement of a surprise, personalized delivery that everyone in your circle raved about? Now, imagine that on Instagram, but for confidence, empowerment, and style.

For two months, I led the brand’s Instagram growth strategy. My responsibilities? Managing influencer marketing, curating posts, engaging the community, and implementing an innovative content calendar. Here’s what we achieved:

Added over 100K followers

Doubled influencer partnerships

Reached 300K accounts, with 500K impressions

By March 2020, Savage X Fenty surpassed 1 million followers, creating a powerful, thriving community focused on self-expression and inclusivity. Through strategic collaborations and data-driven content, we connected fans and elevated Savage X Fenty’s voice.

At Savage X Fenty, our journey began with a deep dive into their brand essence, audience, and social potential. While I can’t share all the details (thanks to an NDA), I can tell you that we crafted a social strategy presentation that honed in on a few critical areas: connecting with their audience on a more authentic level, amplifying brand engagement, and ultimately driving sales.

To kick things off, we presented a condensed digital marketing roadmap for the brand. We refined their content and growth strategies on Instagram, prioritizing not only increasing followers but also meaningful interactions that would turn viewers into dedicated customers.

Next, we moved on to NYC to conduct focus groups, gaining first-hand insights into the community’s perceptions, needs, and desires. This feedback became invaluable for reshaping the brand’s presence, allowing Savage X Fenty to better understand their ideal client and elevate their voice.

The result? An even stronger social media presence and, more importantly, a successful strategy that positioned Savage X Fenty closer to the hearts of their audience.

Overall, we had SUCH an incredible time creating content for Savage X Fenty and wish we could have continued the journey! Huge thanks to Michelle and the amazing team for trusting us with this project 🫶🏻

Looking to elevate your brand’s social presence?

Let us take your socials to the next level with a community-driven strategy and eye-catching designs crafted just for your brand. Gain more engagement and let your story shine through content that's fully tailored to your vision 🤠

We're here to save you time, boost creativity, and free up your mental space. Let us add that extra spark, so you can focus on what you do best! 🌟

See my full portfolio at Canva.com https://www.canva.com/design/DAGDcLO2X9k/feTqV178PqeMlfZVU-ypNg/view?utm_content=DAGDcLO2X9k&utm_campaign=designshare&utm_medium=link&utm_source=editor