An AI-powered SaaS application that generates Opportunity Solution Trees and conducts deep market research to deliver actionable insights and experiments for product teams.
Scope of work
Vision and Strategy
Branding
Landing Page Design
SaaS Product Design
Dev Hand-off
Problem statement
Chaotic discovery processes, disconnected product trios, and manual data handling slow decisions, waste opportunities, and make strategic frameworks nearly impossible to implement.
Solution
The AI-powered product discovery platform that helps product teams structure, plan, and execute continuous discovery work.
Opportunity Solution Tree Engine – streamline discovery with AI-driven analysis and market insights
Video Transcriptions & Insights – instantly capture and analyze respondent answers
In-App Discussions & Comments – keep collaboration in one place
Kanban Boards – manage projects with clarity and efficiency
Upvote/Downvote Functionality – uncover what clients truly need
The process
Problem analysis - workshop observation, user interviews (team)
Research including User Story Mapping and User Journey Mapping
Vision and Strategy creation
Lo-Fi designs creation
Simple guerrilla testing (team)
Design System components creation
Full application design
Usability tests
Launch + user testings
My role
I was the sole designer on this project, leading the entire scope from a UX/UI perspective, while collaborating with business stakeholders on strategic decisions.
Thank you!
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Posted Sep 4, 2025
An AI-powered SaaS app that generates Opportunity Solution Trees and conducts deep market research to deliver actionable insights and experiments for teams.