Brand and Webflow website for Rentropy
Dawid T.
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Posted Sep 4, 2025
Created brand identity and website based on Webflow for Rentropy, focusing on signal extraction and entropy reversal.
About
Delivers bespoke Machine Learning services, providing opportunity audit, pre-implementation analysis and implementation.
Scope of work
Branding
Website design
Animation design
Webflow implementation
Brand creation
When I joined this project, the client had already decided on the name Rentropy. They wanted something connected to signal extraction and entropy reversal. 
For me, as a creative designer, this was an exciting opportunity to explore the idea more deeply and turn it into something meaningful.
I spent time in the ideation phase, experimenting with ways to connect these abstract concepts. Ultimately, I developed an analogy to the Braille system -transforming what is invisible to some into a language that can be understood.
This perfectly reflected Rentropy’s mission: creating machine learning systems that interpret user needs and enhance their performance.
The logo incorporates Braille lettering, adapted into a modern, tech-inspired style that aligns with the overall visual identity.
My role
With no other designers involved in the process, I took full responsibility for research and the final design outcome, including the Webflow implementation.
Thank you!