Brand and Webflow website for Rentropy

Dawid

Dawid T.

About

Delivers bespoke Machine Learning services, providing opportunity audit, pre-implementation analysis and implementation.

Scope of work

Branding
Website design
Animation design
Webflow implementation

Brand creation

When I joined this project, the client had already decided on the name Rentropy. They wanted something connected to signal extraction and entropy reversal. 
For me, as a creative designer, this was an exciting opportunity to explore the idea more deeply and turn it into something meaningful. I spent time in the ideation phase, experimenting with ways to connect these abstract concepts. Ultimately, I developed an analogy to the Braille system -transforming what is invisible to some into a language that can be understood. This perfectly reflected Rentropy’s mission: creating machine learning systems that interpret user needs and enhance their performance. The logo incorporates Braille lettering, adapted into a modern, tech-inspired style that aligns with the overall visual identity.

My role

With no other designers involved in the process, I took full responsibility for research and the final design outcome, including the Webflow implementation.
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Posted Sep 4, 2025

Created brand identity and website based on Webflow for Rentropy, focusing on signal extraction and entropy reversal.