When I joined this project, the client had already decided on the name Rentropy. They wanted something connected to signal extraction and entropy reversal.
For me, as a creative designer, this was an exciting opportunity to explore the idea more deeply and turn it into something meaningful.
I spent time in the ideation phase, experimenting with ways to connect these abstract concepts. Ultimately, I developed an analogy to the Braille system -transforming what is invisible to some into a language that can be understood.
This perfectly reflected Rentropy’s mission: creating machine learning systems that interpret user needs and enhance their performance.
The logo incorporates Braille lettering, adapted into a modern, tech-inspired style that aligns with the overall visual identity.