The SISTER'S AROMA website redesign focuses on enhancing user satisfaction by simplifying navigation, highlighting quality products and eco-friendly values, and ensuring a user-friendly, responsive interface that aligns with the brand's reputation.

The primary issue is an outdated website design created solely by developers without input from a designer. This absence of professional design negatively affects the website's functionality and aesthetics, leading to a decline in user engagement and income generation.

Conducted a comprehensive needs assessment, incorporating user feedback, analytics data, and competitive analysis to pinpoint areas for improvement on the website;

Prioritized user-centered design principles, creating an intuitive, responsive, and visually appealing interface while considering user personas;

Implemented a responsive design to cater to diverse devices, reviewed and optimized the content, and maintained brand consistency;

Continuous testing and feedback collection were integral to the iterative design process.

I thoroughly examined the materials that our clients had assembled for me. Afterward, I formulated a set of questions to discuss with the client. I scheduled a meeting and conducted an interview.

Competitive evaluations let me discover the relative strengths and weaknesses of competing designs, providing valuable insights into how each brand's website features and user experience characteristics impact their competitiveness in the beauty and wellness industry.

In conclusion, each brand—Jo Malone, Zielinski and Rosen, and The Body Shop—displays distinct strengths and weaknesses in various website features and UX characteristics, catering to diverse user preferences and values within the beauty industry.

The focus centers on understanding the preferences and needs of a diverse demographic, spanning ages 21 to 50. We are engaging with both men and women who share a common desire for distinctive and enduring fragrances, which they seek to incorporate into various aspects of their lives, from personal use to enhancing the ambiance of their homes, cars, offices, and more.

These discerning individuals are also passionate about their impact on the environment, expressing a strong inclination towards products composed of eco-friendly ingredients. Furthermore, their ethical stance extends to their choices, as they actively seek out items that bear the assurance of not being tested on animals.

With the focus group, I conducted both qualitative and quantitative interviews. This method was designed to provide a comprehensive understanding of our target audience, delving deep into their preferences, behaviors, and needs. Simultaneously, we aimed to uncover their specific expectations from the brand, offering invaluable insights to inform our strategic decision-making.

My findings suggest areas for improvement, such as streamlining navigation, enhancing product discoverability, and refining the checkout process. Furthermore, I've identified the importance of incorporating user-generated content and personalized recommendations to enhance the overall user experience.

Focusing on users means considering their stories, emotions, and the insights they have gathered about them.

Visualizing user attitudes and behaviors in an empathy map helps me deeply understand users' needs.

Based on CJM, I pinpoint specific customer journey touchpoints that cause customers pain or delight.

Flow charts make me think about how users navigate the website to achieve their goals so I can productively design pages.

IA allows me to create a flow that enables users to navigate between screens without much effort.

#C87E3C is associated with energy, enthusiasm, and creativity. It can also represent warmth and friendliness. It's a color that can grab attention, and I've used it to convey a sense of vibrancy and approachability.

#1D1C1A is correlated with stability, reliability, and earthiness. It creates a sense of trust and dependability. I've used it to express nature, authenticity, or traditional values.

#F7F6F7 is connected with purity, simplicity, and cleanliness. It conveys a sense of sophistication and modernity.

#E9E8E9 is used for its neutrality and balance. It creates a sense of calm. I've chosen it as a background color that complements other colors and allows them to stand out.

I've chosen the "Inter" font for the Sister's Aroma website due to its excellent readability on screens, versatile application in various sizes, modern aesthetics, web optimization, and strong support for multiple languages, all of which enhance the user experience and align with the brand's contemporary and global image.

The "Sister's Aroma" e-commerce website redesign successfully achieved several key outcomes. We witnessed a remarkable 63% increase in the conversion rate while the revenue surged by over 40%. The average order value (AOV) experienced a 48% boost, and cart abandonment rates decreased by 23%.

Customer feedback remained overwhelmingly positive, with a 91% or higher rate. We also achieved a 35% higher customer retention rate. These past outcomes reflect the successful impact of the website redesign for Sister's Aroma.