I was hired by Insync, an agency that tasked me with designing a website for their client, Commerce Ink. The goal was to create an appealing and futuristic professional website that would help Commerce Ink, a company in the service sector, establish itself as a high-standard business. Commerce Ink specializes in helping Amazon brands and sellers increase their sales, and the website needed to legitimize their business, instilling trust in potential clients without appearing overly promotional.

Commerce Ink, a new business formed by industry professionals, needed a website that represented their expertise while maintaining a professional, trustworthy presence. The challenge was to design a site that legitimized the company’s standing and strengthened their credibility in the Amazon marketplace.

Lead UX/UI Designer

Visual Identity Designer

Design System Architect

Conducted a thorough competitive analysis of leading agencies and references in the Amazon space.

Engaged in insightful discussions with the client to fully understand their brand’s tone, mission, and key services.

Developed initial wireframes focusing on clean, intuitive layouts designed to enhance user navigation and interaction.

Created 6 distinct hero section variations to showcase Commerce Ink’s professionalism and services. Each variation offered different visual approaches to engage visitors effectively.

After rounds of feedback, the client selected a final hero section that set the design direction for the entire website.

Designed a reusable color palette and typography system in figma that aligned with the client’s professional image, ensuring brand consistency across all digital touchpoints.

Developed a small-scale design system to maintain visual coherence throughout the website.

Designed custom logos and illustrations that reflected Commerce Ink’s mission and core services, enhancing the company’s visual identity.

Implemented a clean, user-friendly interface that allowed potential clients to easily navigate the website, learn about Commerce Ink’s services, and build trust in their expertise.

Striking the right balance between a representative and non-promotional website.

Iterating through multiple hero section designs to find the perfect fit for Commerce Ink’s brand.

Delivered a fully responsive, professional website that successfully positions Commerce Ink as a trusted leader in the Amazon services space.

The final design, including the chosen hero section and custom visuals, provided a strong online presence that conveys credibility and expertise.

Both Insync and Commerce Ink were highly satisfied with the final result. The new website not only strengthened Commerce Ink’s brand image but also effectively legitimized their business, contributing to increased trust and engagement from potential clients.