The purpose of this visual campaign was to design and produce a collection of social media assets to promote educational courses and events through platforms such as Instagram, Facebook, LinkedIn, and the university’s official website.

These pieces aimed to inform and attract a diverse audience by communicating offerings in technology, language learning, and business development, all under a unified and brand-consistent visual language.

The graphic approach followed the institution’s visual identity while embracing a youthful and interactive aesthetic. Color palettes, typography, and layouts were used in flexible ways to adapt to a variety of course topics — from technology and business to language learning — maintaining a cohesive visual tone throughout.

By strategically using brand elements in different compositions, the designs achieved a unified yet dynamic look that allowed for visual variety without losing consistency. This flexibility ensured that each piece remained recognizable while being tailored to the content and target audience of each campaign.

Static posts and stories for Instagram

Course banners and thumbnails for Facebook

Homepage visuals and content for web promotion

Multi-format layouts adapted to different Social Media plataforms

These assets supported a broader marketing strategy aimed at increasing awareness and enrollment in institutional programs. The clear messaging and cohesive design contributed to:

Higher engagement on LinkedIn and Instagram through post interactions and shares

Increased traffic to the courses section on the website

Consistent branding across all digital touchpoints