Development of an institutional video campaign featuring successful alumni from various academic programs at Politécnico Grancolombiano. Each video highlights the personal and professional journey of a graduate, sharing their experiences, career achievements, and advice for new professionals. The objective was to showcase real success stories driven by the university’s academic formation and to inspire confidence in students and recent graduates as they begin their careers.

The campaign combined storytelling with a consistent graphic identity, adapting the aesthetic of each video to the graduate’s field while maintaining visual coherence. Through dynamic editing, a mix of video interviews, photographic material, and animated graphics was used to create engaging and motivating audiovisual pieces.

Dynamic video editing with transitions between footage, graphics, and photography

Personalized visual treatments while maintaining brand consistency

Motion graphics for titles, subtitles, and visual accents

Typography design for readability and narrative flow

Visual storytelling for institutional and motivational purposes

Color grading and sound design for emotional tone

Brand-aligned campaign design for academic content

The videos were well received within the university community and gained visibility in external academic circles. The campaign strengthened alumni relations and positioned the university as a source of professional success and inspiration for future graduates.