Create a series of social media carousels designed to offer career advice and professional development tips to graduates of Politécnico Grancolombiano. The campaign aimed to guide alumni in their transition to the job market and reinforce the university’s commitment to long-term professional support.

The graphic approach uses a vector-based visual style with a clean, educational tone tailored to an adult audience. Each piece maintains a strong connection to the institutional brand while using simplified iconography and clear layouts to enhance readability and familiarity. The visual language remains consistent across slides, reinforcing clarity and identity, while allowing enough flexibility to adapt each carousel to its specific content.

Carousel posts for Facebook and Instagram, designed to deliver actionable career advice in a clear and engaging format.

Editable templates for future content, ensuring visual consistency and creative continuity across upcoming posts within the same theme.

This campaign strengthened the university’s positioning as a professional support hub beyond graduation. The content was optimized for platforms like Facebook and Instagram, increasing engagement from alumni through shares, saves, and comments. The visually cohesive yet topic-diverse structure helped make the information more accessible and appealing to a broad professional audience.