Brand Identity Design for pizza restaurant

CROSTA, a contemporary Italian pizza joint made for long dinners, too much wine, and nights that have a habit of slipping away. The idea behind the concept is playful sophistication. A balanced identity that displays structure, splashed with a bit of playfulness. No flashy designs or complex layouts. A brand needed to display two somewhat contradictory sides: a well-considered dinner vibe followed by a lively social party culture. Both are mainly expressed through the versatile color palette, with the reds and dark browns giving that considered feel, mixed with bright yellows and lavender, giving it a fresh energy that's ready to light up the night.