🌸 Fleur d'amour part 1.

🌸 Fleur d'amour part 1. Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.

The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif. I developed a scalable logo suite to make sure each application can have an option that fits. What do you think? (This is a fictional project aimed for exploration)