The Business Challenge ABS Rents, a major telecom equipment supplier, was restricted by a sluggish legacy Squarespace catalog. The bloated platform was severely capping their organic search visibility, creating friction in the lead generation process, and preventing their internal team from dynamically managing their complex rental inventory.

The Engineering Solution We completely decoupled their architecture, re-platforming the company onto a high-performance, custom Nuxt 3 application deployed on Vercel's edge network. By utilizing a headless CMS, we gave their team total control over their data while securing blisteringly fast page loads.

Headless Architecture: Integrated Nuxt 3 with Contentful CMS, allowing the client to manage complex product matrices without touching the codebase.

Reactive Lead Generation: Engineered parameter-driven routing to create frictionless, dynamically populated quote forms directly tied to user inventory selections.

Zero-Downtime SEO Migration: Executed a flawless migration pipeline utilizing strict 301 redirects, preserving years of organic search equity while vastly improving Google Lighthouse scores.

Edge Deployment: Configured an automated CI/CD pipeline to Vercel, ensuring global low-latency delivery and zero maintenance overhead.

Tech Stack: Nuxt 3, Vue.js, Tailwind CSS, Contentful, Vercel, JavaScript.