Studio Lewis Website Rebrand

Studio Lewis, a video agency focused on B2B SaaS and technology companies, needed a stronger brand foundation to reflect its evolving client base and positioning. The goal was to create a distinct identity that communicated credibility, creative depth, and specialization within the tech space.​

I led the rebrand from strategy through execution, defining a bold visual direction that clarified the agency’s positioning and strengthened brand recognition. I refined the logo, color system, and typography to better align with their target audience and competitive landscape. I also developed a custom illustration and iconography system to create visual consistency across marketing, sales, and digital touchpoints.

In parallel, I designed and structured a modern website experience that aligned the new brand system with clear messaging and intuitive UX. The result was a cohesive, scalable identity that positioned Studio Lewis as a focused, design-forward partner for B2B tech clients.

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​Client: Studio Lewis

Art Direction & UX Design: Sydney Maresca

Responsibilities: Web Design, UX Design, Visual Design