Cover image for I created my wedding invitation

I created my wedding invitation suite in collaboration with Mango Paperie, leading the overall creative direction and design. I defined the look and feel, aiming for a vintage, moody tone that felt timeless but still personal. I pulled together typography, color, and visual references to set that direction, then designed each piece in the suite, including the main invitation, rehearsal dinner card, details card, and RSVP, ensuring everything felt cohesive while still giving each element a clear role. I focused on clarity and flow so the information is easy to follow, while still feeling elevated and considered. I used variation in scale, spacing, and layout to guide the eye, and introduced custom shapes and layered components to add depth and create a more tactile experience. I worked closely with Mango Paperie throughout the process, collaborating on print production details to ensure the materials, sizing, and finishes aligned with the vision and translated well in the final pieces.

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Cover image for Fans and media alike enjoyed

Fans and media alike enjoyed a global premiere event in New York City to announce the new partnership between Ben & Jerry’s and Netflix with their latest flavor “Netflix & Chilll’d”. Guests walked the green carpet for the paparazzi before heading into the theater for an exclusive screening announcement and a comedy performance by Michelle Buteau. A completely transformed after-party followed, including partnership-forward, interactive photo moments, a signature cocktail, flavor-inspired menu, and of course unlimited scoops of the new Netflix & Chilll’d. Our goal was to create an immersive experience that media, storytellers, & fans will want to share. Celebrate & invite true fans of both brands to engage in an experience that they can’t get anywhere else. Provide fans with the opportunity to connect with each other over what they have in common – a shared love for both Ben & Jerry’s & Netflix. Create an experience that has global appeal and can translate across global markets.

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I created this brand kit to establish a bold, recognizable visual system for Amplify Social. I defined the color palette to feel energetic and high-contrast, balancing deep greens with bright lime and playful secondary accents like purple and orange. This gives the brand flexibility while still feeling consistent across digital and social applications. I selected typography that supports both personality and clarity. A strong, expressive display font is used for headlines to create impact, paired with a clean, highly legible typeface for everyday use. This balance allows the brand to feel distinct without sacrificing usability. I designed a custom icon system to support content across social, marketing, and product touchpoints. Each icon uses simple shapes and layered color to feel cohesive with the overall brand while still being flexible enough for different use cases. I also developed the logo and supporting variations to ensure it works across different formats and backgrounds. The mark is simple and memorable, with a visual element that ties back into the brand’s focus on communication and digital interaction. This system was built to scale, giving the brand clear guidelines while allowing room for creative expression across campaigns and content.

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I led art direction and creative strategy for The Predictive Index’s “AHA Moments” video series, a story-led campaign designed to capture the critical realizations HR leaders experience when using PI. Partnering closely with our video agency, I shaped the foundational concepts to reflect the full scope of the PI ecosystem, from behavioral science to software. I defined the visual direction, narrative structure, and messaging hierarchy to ensure each story aligned with our brand positioning, product strategy, and business goals. My role focused on guiding the creative so it felt insight-driven rather than feature-led. Each story was developed into four distinct versions to support Brand, SEO, Product Marketing, and Demand objectives. This modular approach allowed us to deploy tailored edits across landing pages, YouTube, review platforms, and paid campaigns while maintaining a consistent narrative system. The series established a scalable video framework that supported cross-channel growth without fragmenting the brand. The first video, “Misreading the Signals,” launched across the About page, Diagnose product page, YouTube, and paid campaigns, setting the model for future releases.

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Sydney Maresca

I design visuals people love and brands businesses trust