Brand Design Project - Brand Identity Creation, UI/UX Redesign by Paola Vilatela CanteroBrand Design Project - Brand Identity Creation, UI/UX Redesign by Paola Vilatela Cantero

Brand Design Project - Brand Identity Creation, UI/UX Redesign

Paola Vilatela Cantero

Brand Design

UX Designer

UI Designer

WordPress

The client is ESS-NISCHE (https://ess-nische.de).

What is the brand: It is a brand of the start-up Lommerce, which sells grill products under the slogan „BBQ Premium“

What I did:

Brand Identity Redesign

Here you can check the old design:

https://www.amazon.de/Ess-Nische-Grillhandschuhe-Hitzebest%C3%A4ndig-Ofenhandschuhe-Backhandschuhe/dp/B01M4KBBW3/ref=sr_1_3?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%5B&dchild=1&keywords=Ess-Nische%C2%AE+Hitzebest%C3%A4ndige+Grillhandschuhe+bis+500%C2%B0C&qid=1618989453&sr=8-3

For me the brand identity looked old, low quality and it had no charm. I created a new brand identity which fits the values of the company: modern and addressed to BBQ premium lovers.

UI/UX Redesign

I reorganized the website so that it had more sense. The website was confusing because it was full of recipes, so I created a UX architecture much more easy to follow for the visitor. Moreover, I added the amazon links to buy the products so that the clients could buy it directly (the function to buy was not integrated in the shop, since the shipping costs for the company were much lower in amazon, so that was the tool they used to sell).

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Posted Sep 3, 2023

I redesigned the brand identity and the UI/UX design for a BBQ Brand, creating a more modern visual concept and a more clear web architecture.

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