Marieaé is a luxury tennis and pickleball activewear brand that blends elevated design with high-performance apparel. Created for athletes who value both style and functionality, the brand reimagines traditional sportswear through a fashion-forward lens while remaining committed to quality, sustainability, and empowering women through sport. As a new brand preparing to launch, Marieaé needed a digital presence that would establish credibility, communicate its unique positioning, and create excitement around its first collection. The objective was to build an ecommerce experience that felt as elevated as the apparel itself, balancing editorial storytelling with a seamless shopping experience.

My approach focused on creating a cohesive launch experience that extended beyond the website. I designed and developed the Shopify storefront with an emphasis on clean, editorial layouts, intuitive navigation, and thoughtful storytelling, allowing the products and brand philosophy to take center stage. To ensure consistency across every customer touchpoint, I wrote the website copy and designed the launch email flow in Klaviyo, creating a unified voice from first impression through post-signup engagement. I also provided creative direction for the brand photography by developing visual references and composition guidelines that informed the photoshoot, ensuring the final imagery aligned seamlessly with the website's aesthetic. Together, these elements established a refined digital foundation that introduced Marieaé as a modern luxury activewear brand.

Shopify Website Design

Shopify Development

Website Copywriting

Email Marketing (Klaviyo)

Creative Direction