Challenge:

A mid-sized SaaS company faced inefficient lead handling and a slow sales cycle, which hindered revenue growth and client acquisition. The client needed to streamline their inbound sales process to handle high lead volume and improve conversion rates.

Solution:

I designed and implemented an inbound lead process that drastically reduced response times from over 24 hours to under 5 minutes. I also optimized the sales funnel and integrated a CRM system (HubSpot/Salesforce) to automate follow-ups and lead tracking.

Results:

• Increased conversion rates from below 10% to over 50%.

• Established a scalable, automated process that reduced the sales cycle by 25%.

• Created a $2.8 million ARR pipeline within six months.