The Regroup China identity.
Making a complex offer clear.
Regroup China had 12 years of experience helping Western brands navigate the China market. Its website had grown organically, leaving the positioning unclear and the content difficult to organise.
The task was to sharpen the brand positioning and create a modular web framework that could be maintained as the business evolved.
The identity applied to event materials.
The website brings the offer and supporting content together.
The website in a desktop setting.
An overview of the website’s page system.
Brand communications in social formats.
The identity carried into the LinkedIn presence.
Advertising formats connect content with the core brand.
The brand message at a larger, physical scale.
0 likes · 0 views · Nov 11, 2026
Sharpened brand positioning and created a modular website framework plus visual identity and communications for Regroup China.
