258 Ventures brand identity by Lee Scarfe258 Ventures brand identity by Lee Scarfe

258 Ventures brand identity

Portfolio project
Lee Scarfe
The 258 Ventures identity in its photographic setting.

Building credibility from the beginning.

258 Ventures needed a visual identity that could communicate ambition and confidence from first contact. The brief called for a complete system, with the flexibility to work across digital, print and investor materials.
The work brought naming architecture, the mark, typography and colour together with a suite of branded applications.
Wordmark, symbol and colour treatments.
Brand materials bring the visual system into print.
The identity applied to business cards.
The digital expression in a desktop setting.
The website and identity in a mobile context.
A set of branded communication layouts.
The symbol and identity at poster scale.
Photography and graphic treatments across advertising formats.
“We were pre-launch and needed to look credible fast. We needed a brand presence to stand out and the team at Scarfe Design created a visual language that actually speaks to our target audience.”
Henry BaldwinManaging Director of 258 Ventures

0 likes · 0 views · Nov 11, 2026

Created a full visual identity system—naming architecture, mark, typography, colour and branded applications—to convey ambition and credibility for 258 Ventures

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