Overview

Discover the Elegance of Design with L'Oréal

Immerse yourself in a world of luxury through a variety of projects for the L'Oréal group. Experience a minimalist and refined approach where every detail matters.

In collaboration with the team at Publicis Luxe, I had the privilege to work on prestigious brands such as Armani, Yves Saint Laurent, Valentino, Lancôme, and many more. My role involved designing and executing product pages, landing pages, newsletters, and immersive mobile interfaces.

Each project is an opportunity to blend aesthetics and functionality, creating unique user experiences that reflect the very essence of luxury.

Using a wealth of elements provided by L'Oréal, I created immersive, minimalist pages where attention to detail is paramount. Each page presents its own unique challenge, even a simple product page.

Every project starts with comprehensive zoning, which can range from a single landing page to dozens of newsletters, banners for e-merch and e-display, and numerous e-commerce pages for both desktop and mobile platforms.

At the heart of these pages lies the design system of each brand. Maintaining 14 design systems each month with recurring sprints was essential. Creating these pages required a keen eye and thorough knowledge of each component. With over a hundred components, we meticulously crafted pages, ensuring that each component was organized to deliver a coherent design that met the client's requirements.

The client provided elements such as images, text, and the overall campaign message. We were responsible for the rest, including the choice of icons, spacing, text sizes, and more. Our task was to transform these elements into immersive pages that reflected the brand's identity and the campaign's essence.

We compiled a set of frequently used elements into what we called the "Kit Builder." Essentially, it was a simplified design system with only a few elements, but we integrated variants with booleans and other functions available in Figma.

Designing pages for such prestigious brands demands near perfection. Every design element, from intuitive navigation to visually appealing content layout, must reflect the high-end luxurythat attracts clients to the site.

It's more than just an e-commerce site; it must provide an immersive experience for the user.

The result is a harmonious blend of design and sophistication, offering users the best possible immersive experience. This allows them to navigate effortlessly and access all the information about the brand or product at their fingertips.

These images are from projects belonging to the Publicis group.

For more details and additional projects, please contact me at: vincentseigneur@hotmail.fr

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