Brand Refresh for Digital Custody Platform

Project: Brand Refresh — Digital Custody Repositioning Client Type: Regulated Digital Asset Custody Provider Duration: 4-month engagement

A digital custody platform needed to reposition its brand to better align with institutional partnerships and onboard crypto exchange users more effectively. Over a 4-month engagement, I led a full rebrand and website relaunch, working with internal teams and outside creatives to deliver high-impact results on a lean budget.

We clarified messaging for both crypto-native and institutional audiences, restructured the site to improve user experience, and refined visual branding to reflect security, trust, and usability. From strategic content to social relaunch, every piece was built to increase visibility and adoption.

Outcome: The new brand and website supported key partner integrations, boosted engagement across social and search, and improved client onboarding for new exchange users.