Demand Gen Tune-Up: Funnel Audit for B2B SaaS

Project: Demand Gen Tune-Up — Funnel Audit for B2B SaaS Client Type: Growth-Stage B2B SaaS Duration: 1-week engagement

A SaaS team came to me with solid traffic but underwhelming conversion. I stepped in to assess their funnel—from top-of-funnel campaigns to nurture flows to handoff into sales. We mapped the journey, aligned messaging with ICP intent, and refocused paid efforts on higher-performing segments.

I delivered a prioritized set of recommendations across content, targeting, email flows, and retargeting. We also cleaned up CTAs and lead scoring in HubSpot to improve MQL-to-SQL efficiency.

Outcome: In just a few weeks, the team saw stronger campaign ROI, improved lead quality, and a clearer pipeline view—without changing budget or headcount.