Demand Gen Tune-Up: Funnel Audit for B2B SaaS
Studio JDay
Project: Demand Gen Tune-Up — Funnel Audit for B2B SaaS
Client Type: Growth-Stage B2B SaaS
Duration: 1-week engagement
A SaaS team came to me with solid traffic but underwhelming conversion. I stepped in to assess their funnel—from top-of-funnel campaigns to nurture flows to handoff into sales. We mapped the journey, aligned messaging with ICP intent, and refocused paid efforts on higher-performing segments.
I delivered a prioritized set of recommendations across content, targeting, email flows, and retargeting. We also cleaned up CTAs and lead scoring in HubSpot to improve MQL-to-SQL efficiency.
Outcome:
In just a few weeks, the team saw stronger campaign ROI, improved lead quality, and a clearer pipeline view—without changing budget or headcount.
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Posted Apr 19, 2025
Audited and optimized the lead funnel for a B2B SaaS company, improving campaign focus, conversion rates, and full-funnel alignment.
