HeyBrandee Website Redesign
Farook Maya
Verified
⭐ CASE STUDY — HeyBrandee (AI-Powered Brand Studio)
Brand Positioning · UI/UX Design · Webflow Development · Conversion Architecture
Overview
HeyBrandee is an AI-powered brand studio built for small and medium-sized businesses who need consistent branding, ongoing content, and month-to-month partnership—without the traditional agency price tag.
The founders approached us to redesign their website ecosystem to:
✔ Clearly communicate their value as an AI + Human hybrid brand partner
✔ Establish trust and authority in a new, emerging category
✔ Create a high-conversion digital experience with strong storytelling
✔ Visually differentiate them from DIY tools and traditional agencies
✔ Build a scalable Webflow site ready for ongoing content & product improvements
Across 6 full pages — Home, Services, Pricing, About, Blogs, FAQs — we crafted a design system built around clarity, emotional storytelling, and conversion psychology.
01. The Challenge
HeyBrandee’s biggest challenge was explaining a unique new service category:
“We’re not an agency. Not a tool. Not freelancers. We are your AI-powered brand partner.”
The previous website lacked a cohesive story, clear structure, and strong visual identity. There was no frame to communicate:
What HeyBrandee is
How the partnership works
Why it’s different
What value clients get month-to-month
How AI blends with human brand strategy
The brand needed a modern, trustworthy design system that made the offer crystal clear and positioned HeyBrandee as the future of branding.
02. The Solution
We created a complete UX architecture and design system rooted in 3 core principles:
1. Emotion-Driven Storytelling
Every section was crafted to answer the exact questions a skeptical user would have:
“What do you actually do?”
“How will this help my brand?”
“Why should I trust you?”
“Is this better than freelancers or agencies?”
“Is this worth $1,500/month?”
Strategic content blocks, testimonial storytelling, structured objections, and product walkthrough sections resolved concerns before they appeared.
2. Premium, Friendly Brand Experience
We designed a visual system that felt:
Warm
Supportive
Human
Tech-forward
Non-intimidating
Using gradients, soft shapes, micro-illustrations, and character elements, we created a personality that reflects the HeyBrandee ethos:
Simple → Supportive → Strategic
3. Conversion-Optimized Layouts
Each page follows a clear flow:
Context → Pain → Solution → Proof → Action
CTA blocks placed after each major information milestone
Visual comparison tables (DIY vs Agency vs HeyBrandee)
Real metrics to reinforce trust
Sticky call-to-action with “Book Your Strategy Call”
03. Page-by-Page Breakdown
⭐ Landing Page (Home)
The centerpiece of the experience.
Objectives:
Explain the hybrid AI + Human partnership
Show the 3-step methodology
Demonstrate real results
Build trust quickly
Remove friction in understanding the offer
Key Elements:
Hero with AI + Human ecosystem visuals
“Why Does Branding Feel So Hard?” pain narrative
“How It Works” — 3-step breakdown
Brand consistency score section
Real metrics (660 hrs saved, 5x ROI, etc.)
Social proof carousel
Deliverables grid
Final CTA block (“You Don’t Need Another Tool”)
⭐ Services Page
A deep, structured explanation of HeyBrandee’s full brand methodology.
Highlights:
3-pillar model: Brand Strategy · AI Brand Partner · Done-For-You Execution
Brand triangle explaining how strategic brands are formed
Process timeline
“Why Clients Choose Us” objection-handling
Principles section to anchor the brand philosophy
⭐ Pricing Page
One of the most strategically important pages.
We built a page that:
Justifies the $1,500/month investment
Compares all options: DIY vs Agency vs HeyBrandee
Breaks down included deliverables
Differentiates the partnership model
Introduces add-ons for scalability
Key Sections:
Pricing Hero with “One Partnership. Complete Brand Management.”
Value breakdown cards
HeyBrandee vs Agencies comparison grid
Add-on upgrades
Investment overview
Final CTA block
⭐ About Us Page
A high-trust page showcasing the people behind the brand.
Elements:
Origin story (why HeyBrandee was created)
“Why We’re Different” cards
Leadership and expert profiles
Core beliefs/philosophy
Invitation to collaborate
⭐ Blog Listing Page
A content hub designed for browsing and SEO.
Features:
Hero with “Branding Insights & Inspiration”
Featured post
Grid-based content cards
Visual storytelling layout
CTA block after scroll-depth triggers
⭐ FAQs Page
Structured to handle every major objection.
Categories include:
Common Questions
Trust & Quality Objections
Pricing & ROI
Process & Delivery
Each FAQ is written using objection-handling psychology to reduce friction.
04. Visual System & UI Highlights
Gradient peach–coral color palette
Soft rounded modules
Badges, tags, and micro-icons for delight
Character illustrations and subtle avatars
Soft drop-shadows for depth
Unified button system
Custom section dividers and background shapes
The final system feels cohesive, modern, and instantly recognizable as HeyBrandee.
05. Development
The full site was built in Webflow with:
Full CMS for blog & case studies
Component-based system for scalability
Global typography & color tokens
Performance optimization
Responsive layouts across all breakpoints
Clean class naming (Client-First structure)
06. The Results
After launch, HeyBrandee achieved:
✔ Increased Conversion Rate
Clearer storytelling + strategic CTA placement significantly reduced bounce rate.
✔ Higher Trust & Credibility
The new site positions HeyBrandee as a premium AI brand partner, not a DIY tool.
✔ Stronger Founder Story
The About page and testimonials elevated relatability and authority.
✔ Scalable Content Infrastructure
Blogs, case studies, and updates can now be added seamlessly through CMS.
07. Client Feedback
“We finally have a website that reflects who we are.
People instantly ‘get’ what HeyBrandee is now, and our booked calls have increased dramatically.
The whole experience feels premium, clear, and human — exactly what we wanted.”
Conclusion
This project transformed HeyBrandee from a brand concept into a fully realized digital experience—strategic, warm, and ready to scale.
Through storytelling, conversion-focused UX, and a cohesive design system, we built a website that not only explains the product but elevates the entire brand category HeyBrandee belongs to.
Like this project
Posted Dec 1, 2025
Redesigned and developed HeyBrandee's website for better branding and conversion.
Likes
1
Views
13
Timeline
Sep 16, 2025 - Nov 26, 2025
Clients
HeyBrandee
