At the start of the engagement, the team already had a powerful product vision and early branding, but the public‑facing site was not reflecting the brand’s value, credibility, and SaaS positioning they needed to attract demo requests and early adopters. My goal was to deliver a full redesign and build on Framer that communicated HeyBrandee’s unique value, clarified the product story, and supported scalable marketing growth—all while delivering a smooth, conversion‑focused experience.