CASE STUDY: Conner Kinney – Real Estate Investor Education Site 🏡💼
🧑💼 Client: Conner Kinney
Industry: Real Estate Education / Personal Branding
Platform: Webflow
Deliverables: Full brand website — 4 pages (Home, About, Courses, Deals)
💼 Project Overview
Conner Kinney is a rising star in the real estate education world. By age 22, he had already closed 32 rental units and completed $5M in deals—an impressive feat that demanded a professional digital presence to match his growing reputation.
He needed more than a basic “portfolio site.” This was a high-converting platform designed to showcase credibility, tell his story, and convert curious visitors into course signups and engaged followers. The challenge? Translate Conner’s energetic, relatable personality into a site that feels professional yet approachable.
The goal was to build a website that was clean, fast, and conversion-driven—a space where Conner’s achievements are highlighted without feeling boastful, and where potential investors feel motivated to take action. ✨
🎯 Project Objectives
The website had to accomplish several critical objectives:
Humanize Conner’s story 🧑🏫 – share his journey, struggles, and wins in a way that resonates with aspiring investors.
Collect emails for a pre-launch course waitlist 📧 – the first step in converting visitors into paying students.
Showcase real estate deals visually 🏘️ – build trust through proof of tangible results.
Scalable design 🔄 – modular layout to allow easy updates as his business and course offerings grow.
Fast and responsive Webflow build ⚡ – seamless performance on desktop, tablet, and mobile.
The idea was to create a conversion engine: every element, from hero headline to testimonial section, was designed to guide visitors from curiosity → interest → action.
🧱 Page-by-Page Breakdown
1️⃣ Homepage
The homepage is the front door to Conner’s personal brand. It had to grab attention immediately.
Headline: “Think You’re Not Qualified to Be a Real Estate Investor? Perfect.” – immediately flips doubt into curiosity. 💡
Personal storytelling sections give visitors context: who Conner is, what he’s accomplished, and why his approach works.
Repeated calls-to-action (CTAs) throughout encourage users to join the waitlist. 📝
Testimonials stacked to build instant trust, showing proof without being overwhelming.
Clean animations using Webflow Interactions 2.0 ✨ – subtle fade-ins, hover effects, and smooth scroll animations for a modern, polished feel.
2️⃣ About Page
This page was designed to humanize Conner and make him relatable:
Biography focuses on a “no degree, no excuses” angle – perfect for aspiring investors who feel held back. 🎯
Visuals are candid and authentic rather than corporate headshots. 📸
Clear 5-step investing process visually broken down for easy scanning.