Brand Identity and Website Design for Lobatos

After over a decade leading creative work at Loewe, a Spanish luxury perfume brand, Sergio Lobato set out to build his own brand consulting agency. His goal was to create a digital presence that would reflect his expertise in luxury branding while showcasing his own projects and insights.

As a brand designer himself, Sergio trusted me to design his new brand identity and website.

Design

Visual Identity

Website Design

Webflow Development

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Create a visual identity that communicates elegance, confidence, and expertise.

Design a website portfolio that feels premium yet approachable, with clean layouts and modern typography.

Build a CMS-powered site that allows Sergio to publish blog articles and showcase projects.

Implement motion and subtle interactions to enhance the storytelling without overpowering the content.

The color palette was intentionally minimalist, leaning on white space and elegant contrasts to let his work stand out, paired with a refined typographic system, reflecting Sergio’s background in luxury design.

The layouts were designed to be content-first, giving Sergio’s projects and insights room to breathe.

Built out dynamic collections in Webflow for both Projects and Blog posts, making it simple for Sergio to manage and update his site.

Collaborated with a developer to add subtle transitions using GSAP and BarbaJS. These micro-interactions gave the site a polished, high-end feel.