Grace & Ward | E-commerce for handmade rugs.
Aida Oliva
Partners in life and art, Anika and Sjoerd founded Grace and Ward to share their passion for crafting hand-tufted rugs. I had the pleasure of collaborating with them to design and launch their online shop.
Anika and Sjoerd came to me with their branding already in place, and I brought it to life by applying the brand guidelines to their new website.
The storefront is built in Webflow, while the checkout process is handled through Shopify, all integrated via Smootify for a cohesive shopping experience.
Industry:
E-commerce
Services and project scope:
Website design
Website development in Webflow
Shopify integration via Smootify
Website copy guidelines
Ongoing support, website maintenance & updates
We connected Smootify with Webflow to create a fully custom storefront experience while leveraging Shopify’s checkout system. This setup allows the storefront and products to be displayed and styled natively in Webflow, maintaining full design flexibility, while purchases are securely processed through Shopify’s cart and checkout flow.
In their words:
Dear Aida, we are amazed with the results! Will be quite a job to review everything. We've also shared it with our brand designer and this is what she said: Well done you guys, and top designer chosen for the site - smart move! ".
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Posted Feb 21, 2025
Anika and Sjoerd founded Grace and Ward to share their passion for crafting hand-tufted rugs. I collaborated with them to design and launch their online shop.
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Timeline
Jun 10, 2024 - Sep 20, 2024
