Spotmoo - Social Media Management

Rivaldo Mark Frans Valentino Tumbelaka

Objectives

Establish Spotmoo as a leading brand in the health and wellness tech space
Increase the reach according to the target audience
Generate leads and convert them into paying customers

Strategy

Prioritize high-quality visual content, invest in professional photography and videography to authentically capture the energy, detail, and appeal of your products. Strong visuals are your first handshake with the audience.
Establish and maintain a cohesive visual identity across all digital platforms. Consistency builds brand recognition and reinforces your positioning in the sport lifestyle space.
Craft engaging, benefit-driven captions that not only inform but inspire.
Tell stories that connect. Go beyond the product and showcase real moments, real people, and real results.
The content funnel is a strategy used to guide potential customers through different stages of the buying journey. It’s divided into three parts:
Top of the Funnel (Awareness)
This stage is about attracting attention and building interest. Content here should be fun, light, and engaging to make people curious about your brand. Examples include:
Brand storytelling
Lifestyle content
Humorous posts
Engaging questions
Middle of the Funnel (Consideration)
Here, the audience is already interested and wants to learn more. Provide useful and informative content that helps them understand your product or service better. Examples include:
Product-focused content
Educational content
Comparisons
Testimonials (social proof)
🔶 Bottom of the Funnel (Conversion)
This is the final step where people are ready to make a purchase. Give them a reason to act quickly. Examples include:
Promotional offers
Product demos
Limited-time deals

Results

+34.1 % Total Followers Growth
2,3% Avg Engagement Rate/mo
250k+ Total Organic Reach
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Posted Apr 22, 2025

Social media campaign for Spotmoo: +34.1% followers, 250K+ reach in 3 months. Strong visuals, engaging content, and clear brand identity.

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