Hugo (Meetingnotes.com) is a leading meeting app in the B2B SaaS space, designed to streamline and enhance business communication. With a focus on improving acquisition efforts, Hugo sought to optimize their paid social strategies across Meta and LinkedIn. Their innovative approach to meeting management reflects their commitment to simplifying complex workflows for businesses, a strategy that ultimately led to their acquisition by Calendly.

Their challenge was simplifying messaging and converting social interactions into qualified leads. A strategic approach, focusing on animated video and image ad creatives, resulted in a 50% cost-per-lead reduction and successfully demonstrated market fit, ultimately leading to Hugo's acquisition by Calendly.