Gridwise - Ad Creative Strategist

Gridwise is a technology company that provides tools and data insights for gig economy workers, particularly in the rideshare and delivery sectors. It offers a mobile app that helps drivers track earnings, log mileage, and improve profitability.

Gridwise also provides businesses with gig mobility data, advertising opportunities, and partnership options.

We faced a challenge outperforming an already-successful "hero" ad campaign. The mission was to innovate and experiment relentlessly through programmatic testing. Our ultimate goal? To optimize the ad creatives and dramatically lower the cost per install.

By embracing a data-driven approach and testing various ad creatives programmatically, we discovered the winning formula.

A stunning 40% reduction in Cost Per Install! We didn't just meet expectations; we exceeded them, proving that strategic testing and creative optimization can deliver game-changing results.