Static Ad Campaign for Geviti (Health Optimization)

This project was focused on helping Geviti translate its advanced health-optimization service into clear, compelling static ads that connect both emotionally and logically with their audience. The goal was to show how personalized biomarker testing can create real, meaningful change in someone’s daily life—not just in their lab results.

Throughout the campaign, I created a diverse range of visuals that combined lifestyle-driven, education-based, and conversion-focused elements. Each ad highlights a different angle of Geviti’s value: proactive health ownership, data-backed clarity, personalized supplements, and everyday moments improved by better well-being.

My role covered the creative direction, copy, and visual design. I shaped the messaging for different audience mindsets, whether they’re looking for performance, prevention, or clarity.

Each layout was crafted to be clean, calm, and trustworthy, with a clear call-to-action for paid social.

The final set gives Geviti a balanced mix of storytelling and direct response ads, all aligned with their mission to make proactive health feel achievable, not intimidating.