Studio Petra is a modern meditation studio for women who need a space for their meditation ritual that also aesthetically blends in with their lifestyle. All designs are inspired by modern feminine body portraits with the raw pastel art style.

The creative studio has the vision to alter the traditional boho health studio image into an artistic lifestyle for modern women in the urban busy society. The goal of the project is to have a unique identity system with illustrated assets to help bring the "artistic" & "raw" style into Visual Branding.

Brand Identity Design

Collateral Design (Label and Packaging)

Creative Direction

We created custom types for logos and hand-drawn line portraits of a woman's body as brand illustrations. We also designed a few brand collaterals like the studio sign, tote bag, and business cards.