🪮 Good Girl Comb

GOOD GIRL  ©2020

Orlando/FL

United States of America

Art Direction                                                                                                                         

Visual Identity

Fonts

PangramPangram Foundry

Photography                                                                                                                           

Death To The Stock                                                                                                                             

Good Girl® is a handmade comb brand located in Orlando/Florida, the brand identity and creative direction are a mix of modern and retro aesthetics. The concept is rejected eventually, but it stays in my heart always. We want to create an identity as timeless as their products, with the belief that handmade combs hold value, not only about how beautiful they look but the health benefits for our hair. Taking inspiration from different eras, from classic mid-century design to obscure 80’s typography, the identity delivers a colorful, energetic, and playful boldness.