"There's so much pressure around having the "perfect" behavior that we often denature ourselves and forget to actually LOVE ourselves."
Designers
The project is created with the Brand Designer Hanna Woa and web designer Barbiana Liu. Our goal is to create an identity system with a unique digital experience for the brand.
About the brand
Love Killa wants to be a lingerie collection that is worn by people that are assuming their most natural selves no matter which situation they're in.
In a self-empowering way, Love Killa wants to remind you that it's important to let yourself be without any form of expectations. Embrace yourself like you are and don't fall under the pressure of being perfect for ANYONE.
Brand Concept
Rise Above The Pressure Of Being Perfect: Love Killa wants to be an underwear collection that is worn by people that are assuming their most natural selves. Wear Love Killa and seize the pressure of being perfect for anyone.
Break the silence: LoveKilla is a high-quality, fun, and cheeky underwear collection that is worn by people who are taking ownership of their Self-love and are talking more openly about it.
More Brand Design of Love Killa ➡️ https://contra.com/p/qsc3MbNO-love-killa
Web Experience
To create a cohesive brand experience, we're implementing its beautiful branding with a unique layout to fully share the brand personality of "aesthetic" and "sexy".
