Volume is a plant-based shampoo brand supporting fair trade supply manufacturing and dedicates to producing harmless hair products for the environment. The brand is inspired by friendships seen in all genders and form a powerful group with Mother Nature. By strictly controlling how we produce the products, we hope to create an impact in the industry to become one with no gender bias.

I started by researching the new thoughts of being fair trade and plant-based in the industry where it's slowly becoming a concern for consumers in the target market. The goal of the project is to have an identity system with illustrated assets to help bring the "plant-based" & "natural" style into Visual Branding.

Brand Identity Design

Collateral Design (Label and Packaging)

Creative Direction

Photos By @Ron Lach

We created plant/floral illustrations for the label design and classic typographic sleeve design for product receipts.