TAURI Energy Drink Brand Concept
M. Ega Reyhan
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Posted Dec 17, 2025
Full Brand concept for TAURI Energy Drink. The concept implements restriction as a catalyst for trajectory while alluding to the cold properties of the drink.
TAURI Energy Drink - Liquid Focus
[Brand Concept]
TAURI is an energy drink brand appealing to the hyper-obsessive. The concept experiments with the aesthetics of adrenaline, implementing the idea of restriction as a catalyst for trajectory while alluding to the cold properties of the drink.
Brand Brief:
TAURI draws passion from precision, "Liquid Focus".
Passion births speed - we embrace machinery in our bodily chemistries. The aesthetics of TAURI reveals that truth, a reminder of eternal youth.
In this brand, I built:
Brand positioning + tagline direction (“Liquid Focus”)
Logo + wordmark exploration
Core visual system (type, grid, color, composition, motif)
Packaging/key visual layouts + social/poster applications
Art direction for imagery and brand tone
A clean, cohesive high-velocity brand system, all intentional—made to scale across packaging, campaigns, and product launches.
