The idea behind Ine was to see how far I can exercise consistency behind an idea before the identity of the brand becomes too static. I noticed that a lot of brand identity posts I've seen have high consistency in their frames and while I may be impressed, I wouldn't approach the uniform design the same way. On top of the formats being too "template-look" (which I often avoid in brand design; I firmly believe a brand design must not go by low-hanging-fruit aesthetics), elements were repetitive that I would have spiced up, but by doing this I often end up with a draft that lacks cohesion. I was dealt with a choice, to extrapolate and justify or to add constraints.