Vetra - Visual Identity Design

Vetra is built around movement, strength, and discipline. It’s not your typical gym brand — it’s a space that blends CrossFit, defensive training, and pro-athlete conditioning to help people grow stronger, faster, and more resilient.

Project scope: Brand Strategy • Visual Identity • Brand Guidelines

When I started working on Vetra, the main goal was to create a brand that feels powerful and modern without losing its human touch. Most fitness brands rely on aggressive visuals, but Vetra needed something that felt driven yet focused — something that motivates without screaming.

The logo mark was designed to represent motion and progress. The forward-leaning figure reflects energy, momentum, and determination — all key values of the brand. The clean typography adds balance, keeping the overall identity minimal and confident.

The color palette centers on red and black — red for energy and intensity, black for control and strength. Together, they capture Vetra’s purpose: to help people push their limits and keep evolving, one step at a time.