"Designing Dreams" Brand creation

Designing Dreams is a fictional graphic design brand that I created, inspired by the feeling of bringing dreams to life.

For this brand, I wanted to evoke the feeling of handmade simple draws, like going back to childhood but keeping it classic and elegant. That is why the elements used are more hand draw and the colors are vivid.

For the social media content, the strategy was to make content that taught business owners tools and tips they could use for their businesses as well as motivate them mentally to keep following their dreams.

Looking back at it I would of course change some of the designs, like the typo of the main logo could use more of a handmade style and other small details.

This was an awesome project to work on, I had lots of fun creating it and bringing it to life!