Ambar is a brand for which I initially created the brand identity and now continue working with to create content for their social media as well as helping them with their content strategy and organization of the brand itself.

For Ambar I didn't create a mood board because my client knew exactly what she wanted, so we worked together from that base! . Since it is a brand that offers courses with a more spiritual focus, Ambar has a clean, simple and elegant style, but also an isotype a little bit more handmade to balance it out as my client requested. Respecting the same aesthetic, we created certificates, manuals for the courses and even elements for conferences.

I also created a color palette for an Instagram grid, which is the base we use to create designs for Instagram (post, storys, featured storys cover, etc)

I also take care of the content strategy for the brand's Instagram, analyzing the best type of content to create, translating into designs what my client wants to transmit, setting goals for the company, etc.