Brand Identity for Lua's Cookies

Fatima Pierri

Brand Designer

Graphic Designer

Content Creator

Adobe Illustrator

Adobe Photoshop

Instagram

Lua's Cookies is a fictional brand that I created while I was studying, for which I designed the brand identity, logos, color palette, different assets and elements, post for social media, etc. Creating a vintage style that would differentiate it from the competition.

For the logo I decided to create it from scratch and to not use an already exsisting typography.

Creation of a color palette and selection of typography.

Series of elements / assets to use for the brand, which usually varies according to the needs of the brand.

Every brand is different, has different styles and needs.

For this brand I wanted to do something different, using a style that would make it stand out.

It was also necessary to create a color palette for digital media and another for print media, as the desgins were going to be printed in packaging.

I used a vintage packaging mood board as inspiration for the creation of the brand and designs.

Creation of a color palette for Instagram and content for teh posts.

Business cards

Choice of color for digital media and print media

I would love to work with a brand or entrepreneur who loves their work and what they sell. And together create a beautiful brand identity and content strategy that really show case what the brand stands for.

If you have any doubts feel free to ask me, communication is key!

Hope to work with you!

(I also know spanish and french, so if that's your mother tongue we can also communicate)

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