Promotional Merchandising

As Chief Publicity Officer, I led brainstorming sessions to ideate promotional items. I then took charge of budgeting, proofing, and vendor coordination to streamline the ordering process.

I managed and maintained RHA's promotional item inventory, optimizing merchandise to have multiple uses for events, giveaways, and employee gifts throughout the year.

I successfully purchased a wide range of promotional items to support our marketing efforts.

I helped to rebrand RHA's lesser-known mascot, the Chief of Wonder. By collaborating with my supervisee (graphic designer) I encouraged the use of the C.O.W. in our designs and ordered other items (mascot costume, stress ball-shaped cows) to draw interest.