Mr. Smith - Campaign &

Mr. Smith - Campaign & Editorial Collaboration with Vogue (Polish Market)

I was responsible for the creation of marketing assets and editorial collaboration supporting the presence of Mr. Smith on the Polish market.

A key part of this project was working closely with the editorial team of Vogue Polska, preparing advertising materials and adapting brand communication for print and digital placements.

Scope of work included:

• Design and adaptation of campaign visuals (digital & print)

• Preparation of advertising formats for editorial features

• Collaboration with the Vogue editorial team on layout and content alignment

• Ensuring consistency with the global brand identity

The visual direction focused on minimalism, sophistication, and aligning the brand’s aesthetic with the editorial standards of high-end fashion media.