Breeefly: Legal-Tech Rebrand and Client Portal by MJ · Draaft StudioBreeefly: Legal-Tech Rebrand and Client Portal by MJ · Draaft Studio

Breeefly: Legal-Tech Rebrand and Client Portal

Portfolio project
MJ · Draaft Studio
Breeefly turns scattered legal and claim files into attorney-ready case briefs. We took it from an idea to a launched product: name, brand identity, website, and the app and client portal.

The problem

When something goes wrong, the facts are scattered across texts, emails, screenshots, photos and documents. By the time someone meets a lawyer, the first hour goes to untangling it instead of getting advice.

What we built

Name and identity: Breeefly, the paperclip mark, palette, type and voice
Website: breeefly.com, live with a waitlist
App and client portal: intake, uploads, an automatic timeline, an evidence packet and PDF briefs
Idea to launch: strategy, design and build, end to end

The brand

The mark is a paperclip "b": everything about your case, clipped together. Warm ink and clip orange on cream replace cold legal navy. The voice is calm and plain, and every page says clearly that Breeefly is not a law firm.

The website

breeefly.com walks visitors from a stack of files to an attorney-ready PDF in five steps, with a sample brief right in the hero. It includes use cases, a page for attorneys, flat-fee pricing and a waitlist.

The app and client portal

Guided intake, evidence uploads, an automatic timeline, an indexed evidence packet, and a one-click PDF to share with up to five attorneys. It's built for someone in the middle of a dispute: one calm step at a time, on desktop or phone.

The result

Breeefly went from an idea to a working product: named, branded, live at breeefly.com, with the app and client portal built and a private beta with attorneys next.

0 likes · 0 views · Nov 2, 2026

Full rebrand and client portal for Breeefly, a legal-tech product that turns scattered texts, emails and documents into attorney-ready case briefs. Taken fro...

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