Caroline Edimo | Business Transformation & Growth
Laetitia Nhouyvanisvong
💫 Client
Caroline Edimo founded You+Food a few years ago and wanted to revisit her brand. Holistic Health Coach, Caroline needed to go back to basics and rethink her products and services to match her needs and desires for her business.
BRAND|WEBDESIGN|CONSULTING
🚀 Mission
❶ Successfully rebrand from "You+Food" to "Caroline Edimo" while aligning the brand with Caroline Edimo's vision, and values, and adjusting the tools to meet the requirements of the new brand.
❷ Design and developpe a new website that will convey the essence of the brand, while being UX centered.
❸ Develop a comprehensive product suite leveraging the client's 10 years of experience, enabling her to empower and support individuals at various stages of their journey.
❹ Streamline the client onboarding process to enhance efficiency, improve client satisfaction, and ensure a smooth transition into our services.
❺ Successfully create and launch digital products that meet market demand, drive engagement, and achieve business objectives.
🎁 Project deliverables
- Rebrand from "You+Food" to "Caroline Edimo" and realign the brand:
- Updated brand name, logo, visual identity, and messaging.
- Brand guidelines document for consistent brand representation.
- Rebranding strategy and implementation plan.
- Adjusted tools and platforms to reflect the new brand identity.
- Help the client create a product suite based on her 10 years of experience:
- Comprehensive analysis of the client's expertise and target market.
- A curated range of products tailored to different stages of the customer journey.
- Development of introductory resources, advanced programs, and supplementary materials.
- Detailed product suite roadmap and implementation plan.
- Streamline the client onboarding process:
- Evaluation of existing onboarding procedures and identification of pain points.
- Redesigned onboarding process with simplified steps and clear communication.
- Onboarding guide and documentation for clients.
- Feedback loops and measurement metrics to monitor and improve the process.
- Digital product creation and launching:
- The market research report identifies gaps and opportunities.
- Conceptualization and design of innovative digital products.
- Developed digital products meeting user experience standards.
- Comprehensive product launch plan with marketing strategies and execution tactics.
- Performance metrics and user feedback analysis for product iteration and improvement.
2021
