Since I had taken the summer of 2021 off, I collaborated with my bestfriends to create low-cost, high-quality anime-inspired goods for Japanese anime lovers in India.

We started our brand with one simple premise in mind: every person deserves top quality at a fair price. Today, we have a range of products that have been inspired by and developed in response to the weeb community feedback.

We used business analytics tools to determine who our products were directed towards.

Successfully generated an audience within 2 months of launching the brand.

Optimized organic reach by 51% in a span of 3 months.

We had to discontinue the main brand website because it required a significant time commitment, and we all returned to being full-time students after summer.

Our Instagram Pages - @_aoianime, @aoiani.me