Nova Mind Launch Strategy & Concept Development

I led the launch campaign strategy for Nova Mind, a mental wellness startup focused on redefining how we approach emotional health. From brand positioning and creative direction to scripting and campaign rollout, I developed a concept that fused science-backed messaging with emotional resonance.

This campaign was designed to establish trust, spark curiosity, and drive early engagement in a saturated wellness space.

The result? A bold, modern introduction to a brand with purpose.