Serum Product Launch Ad Strategy
Allie Betts
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Posted Jun 4, 2025
Executed ad strategy for serum launch, achieving 5.1x ROAS.
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Skincare Brand – Serum Product Launch
Full-Funnel Meta + Google Ad Strategy
For the launch of a hyaluronic acid serum, I ran Meta and Google Ads targeting women aged 35–60 interested in clean beauty. I A/B tested image vs. video creative, leveraged influencer testimonials, and used urgency-based CTAs like “limited stock.”
Results:
5.1x ROAS on Meta
18% cart abandonment retarget win-back
62% of total launch sales driven by paid ads