Serum Product Launch Ad Strategy

For the launch of a hyaluronic acid serum, I ran Meta and Google Ads targeting women aged 35–60 interested in clean beauty. I A/B tested image vs. video creative, leveraged influencer testimonials, and used urgency-based CTAs like “limited stock.”

Results:

5.1x ROAS on Meta

18% cart abandonment retarget win-back

62% of total launch sales driven by paid ads