Nike Olympics Creative Campaign
Craitve Jack
The Brief
Lead Nike's in-store, social and OOH creative for the Olympics. Get the world talking about Nike and their athletes, while they weren't a sponsor of the Games.
The Idea
We shot the leading Olympic athletes in lead up events doing their 'victory dance or move'. This was turned into content that was ultra shareable when the athletes won. Then we blended athlete and UGC content into experiences that put everyday fans alongside their heroes — across billboards, social and retail.
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Posted Mar 30, 2026
At AKQA I led Nike's in-store and digital creative for the Olympics. The main aim was to capture attention without being a major sponsor.
