Alexa Lifeline Development for Domestic Violence Assistance

The Brief

Domestic violence is complex. Victims often don't want to leave — but they need a way to reach out in their most dangerous moments.

The Idea

We created Alexa Lifeline — a skill that lets someone in a violent relationship reach out for help by simply turning on a song. Many couples use music to hide the sounds of violence. Instead of calling police, Alexa Lifeline contacts a trusted person who knows what to do.